Family albums had become a standard in a process of portraying a family and the creation of a collective memory. Things as a birthday cake, children taking a bath or a family trip have become a portrait of the normal memory. Sometimes we don’t even remember the occasion but we can relive it by looking at the picture and assuming we remember the memory it represents.
"My work is conjunction between Israel and America. It focuses on similarities and differences between two different cultures and sets of geographical locations seen through a perspective of an “Americanized Israeli”. The body of work combines photographs of landscapes, still lifes and scaled models of Israel and America. "
While abandoned houses and ruins are fascinating subjects, the artist goes beyond spectator. Matalon resists the role of spectating recorder, and disturbs the trace of time in these spaces by rearranging objects, alluding to existence and memory in recreating a “still here” presence in these abandoned buildings.